Legal Guide
Ultimate Marketing Compliance Guide for Ambitious Entrepreneurs
How to Implement Powerful Marketing Strategies While Avoiding Catastrophic Lawsuits
This guide is the working map of the marketing rules that decide whether a funnel scales—or becomes a class action, a platform ban, or a government file.
We are publishing it in sections. Start with Definitions. The chapters below come online as they are finished.
Table of contents
Live chapters are open. Everything else is on the way—click a Coming Soon row to confirm it is not published yet.
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01
Definitions
The terms, tests, and source citations that the rest of this guide uses.
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02
Offer Structure
Price claims, junk fees, “free,” and the total the customer has to see before they pay.
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03
Billing
Negative options, automatic renewal, free-to-pay conversions, and the consent and cancellation that have to travel with them.
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04
Warranties
Written warranties, money-back promises, and what has to be disclosed before the customer buys.
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05
Social Proof
Endorsements, testimonials, reviews, and the disclosures required when someone is paid to say it.
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06
Lead Generation
TCPA, CAN-SPAM, the Telemarketing Sales Rule, affiliates, and how consent has to be collected.
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07
Communications
State mini-TCPA statutes, fax ads, caller ID, and the extra rules that sit on top of the federal ones.
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08
Data Privacy
Tracking, sale and sharing, sensitive data, and the state privacy rules that reach a funnel.
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09
Kids
Advertising and data collection when the audience is children or teens.
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10
Health
Disease claims, structure/function claims, and the evidence a health or weight-loss offer has to have.
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11
Financial
Credit, debt, mortgage, and other money offers where the advertising rules go past the general FTC tests.
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12
Opportunity
Earnings claims, business opportunities, MLM, and the rules around sweepstakes and prize promotions.
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13
Environmental
Green Guides claims—recyclable, compostable, carbon neutral—and what has to be qualified.
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14
Origin
Made in USA, country of origin, and the labeling rules for textiles, fur, and jewelry.
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15
Intellectual Property
Trademarks, copyrighted material, and a person’s name, face, or voice in an ad.
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16
Competitive
Competitor names, Lanham Act false-advertising claims, and where a comparison ad breaks.
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17
Deception
Claims, omissions, substantiation, and the net impression a reasonable consumer takes away.
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18
Unfairness
Dark patterns and interface design that cause injury a consumer cannot reasonably avoid.
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19
Labeling
How a disclosure has to be presented: clear, conspicuous, and close to the claim.
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20
State
State UDAP statutes, automatic-renewal laws, and private rights of action that multiply federal exposure.
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21
Self-Regulation
NAD, CARU, industry codes, and the platform policies that can stop a campaign before a lawsuit does.
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22
Procedure
Investigations, penalties, individual liability, and the records that matter when a claim is challenged.
This resource is educational and is not legal advice. Reading it does not create an attorney-client relationship. Laws and rules change, and the right answer depends on the facts of your unique situation.
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